How they work
On Facebook, there seems to be a page for anything and everything someone could be interested in. By searching a simple word or phrase, multiple pages that one can “like” and “follow” come up. After doing so, updates from that page will show up in that person’s newsfeed. However, because of the way Facebook sorts information, updates from pages you have liked may never make an appearance in your newsfeed and even if it does, it may get buried by all the other information and updates that are constantly being added by other pages, friends, etc.
Luckily, with the use of interest lists, this can be remedied! Through an interest list, you can choose multiple pages to all contribute to one list. Thus, when you go to view the list, all things that appear are from the pages you’ve assigned. For example, if I wanted a list dedicated to social media tips, I would assign all pages that I thought were relevant. Then when I check the list, I have a whole separate directory of just things relating to tips about social media.
How to set it up
To set up a Facebook interest list, simply scroll down and click on “interests” on the left sidebar. You should then be taken to a page with a button labeled “+ Add Interests”. After clicking that, you can either search for lists that have already been created, or create your own. To create one, click on “+ Create List”. You will then be taken to a place to search for all the interests you would like to add to your list. When you’re satisfied with your selections, click “Next” where you can name it. After you’ve done that, you’ve successfully created an interest list!
Staying current and relevant through Facebook pages is very important to keep members up to date and have accurate information portrayed. Interest lists are a great way to maintain engaging content and an active page!
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Facebookingly yours,
Christine
